![]() ![]() John Mueller doesn’t recommend focusing on TFIDF. Of different technics from information retrieval. TFIDF is just one of many similar metrics, and Google uses lots In information retrieval to understand which are the relevant words on a page. Structured data is visible in HTML source of your pages. You can check the Structured Data tool to see if your It does work sometimes but it’s preferable to have structured data directly added to a page. If it’s not, then something is wrongĪ common situation is adding structured data with Google Tag Manager. When Google picks up your structured data, it’s alsoĭisplayed in the corresponding GSC report. The big indexing issue that hit thousands of websites and millions of pages on Google, has already been resolved.īut if you see that your website pages are still not in the index, use a sitemap to re-submit them and also check for any technical issues on your side. The Google indexing issue has been resolved (20:48) Other website pages, Google will start treating ‘follow’ as ‘nofollow’, and all If a page is set to ‘nondex, follow’ and is not linked from If you know about any recent experiments around this, let me know! As far as I remember, Google used to pick up the anchor text of the first link it finds on a page (i.e. Google will try to pick up theĪnchor text which seems to be more relevant. If a page A is already linked to from the website menu, youĬan still link to it from the body of a page B. When there are multiple links from Page A to Page B, Google doesn’t always pick up the anchor text of the first link (14:37) But I think that the name of this Moz metric is probably too good as now many people think that it’s something created by Google. You follow many SEO folks on Twitter, you have probably seen all theĭA is useful when used in combination with other metrics to compare domains. And thus, Google doesn’t use it as a ranking Google doesn’t useĭomain Authority is not a Google metric, it has been createdīy a 3 rd party company. Here is one of the latest experiments I read about. Kristina’s note: I’ve seen a number of SEO experiments which proved that Google treats visible and hidden content differently, with the latter having less value. Thus it makes more sense to have this text directly visible on a page rather than hide it with ‘Read more’. You should add only the text that makes sense to your users first of all, not only search engines. Migrating to a domain with bad history can cause issues.It takes Google time to pick up your 301 redirects after a website migration. ![]() Kristina’s note: Remember to set up redirects on a page-by-page basis rather than redirecting all old pages to the homepage (or any other URL) on the new website. Your old website has accumulated some authority over time, and by redirecting it to the new domain, you preserve and transfer this authority. If you need to migrate from a Domain A to Domain B, don’t just create a new website and leave the old one as it is. Google doesn’t always show all links in Google Search Console, it shows a representative sample instead of listing all the websites linking to you. Not all external links are displayed in GSC (5:42) all less important pages are linked from other blocks/pages.you link to the most important pages from the main navigation.But you can clean it up if it’s extensive. There’s no need to remove the navigation. ![]() This is a type of technique when people think weird things about SEO, completely ignoring user experience and even shooting themselves in the feet. And all this might make sense… except that it To save the authority of, say, Page A instead of giving parts of this authority Understand why people are removing website navigation: the logic behind it is So there’re no benefits in removing internal navigation from Moreover, it’s hard to understand how pages relate to each other. With no internal linking, It’s hard for Google to crawl the website and index the pages, even though you can have all them listed in the XML sitemap. Removing website navigation will not help with rankings but might hurt your website (1:38) The page that Google uses for indexing (52:56) On TFIDF or any other artificial metric to increase page relevancy (30:59)Įrrors for some time don’t waste crawl budget (49:48) In GSC don’t show schema you implemented, it means Google can’t see it (23:02)
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